Usability and User Interface Design

Usability and User Interface Design

Virtuo Technologies has a dedicated department of usability experts including business analysts, consultants, and visual designers, who are able to get a 360-degree view of your project and apply the appropriate tools and methods to ensure a clear layout, intuitive usage, transparent navigation, and high interactivity.

With years of experience in a variety of business domains Virtuo Technologies utilizes user-centric, business objectives based approach to UI design. We choose the right focus for different types of solutions and their modules.

Virtuo Technologies UI Design Principles

Virtuo Technologies highlights and unites the core principles of a highly usable solution, and applies them practically in UI:

Effectiveness & Visibility

Effectiveness & Visibility each user's action should produce a result. Effective UI increases customer satisfaction and employee productivity, so we carefully treat both frontend and backend usability. Virtuo Technologies adds maximum visibility to objects, so that users can easily identify the function and take a correct action spending minimum time to accomplish a task.

Performance Consistency and Predictability


We utilize a highly transparent iterative approach that allows achieving better usability results and increasing application productivity. The following 4 phases describe how we handle UI design tasks within the development process:

Requirements and Conceptual Design

Virtuo Technologies delivers user-centered UI design paying great attention to the analysis of use cases and business scenarios, highlighting target user groups and identification of critical success factors.

At this stage Virtuo Technologies develops data models, entity relationship schemes and workflow diagrams to eliminate possible vision gaps and serve as guidelines for further project stages.


Usability and UI Testing

The Virtuo Technologies QA team executes business scenarios and use cases to detect interface issues or inconsistencies that distract and mislead users from arriving at their goals. Virtuo Technologies utilizes several testing methodologies and options in order to minimize possible issues at the earliest project stages, enable quick response to changes and organic refinery.
  • Prototype Testing
  • Iterative Testing
  • Acceptance testing

The professional software testing is also available at Virtuo Technologies as a separate service.

Visual Design

In most cases (for some types of web apps UI has a very minor importance or even doesn't require UI at all) visual design is an integral part of web application development project.

Virtuo Technologies always keeps in mind that visual design is a vital tool to increase usability by fastening interface learning, memorability and consistency, and provide additional value to the application making its usage enjoyable.

The Virtuo Technologies graphic design team works in close collaboration with analysts and usability testers, providing high quality results.

All the layouts, forms and their elements and controls produced by Virtuo Technologies designers are tailored to easy HTML slicing, thus avoiding expensive efforts for implementing visuals to the application engine.

We are happy to answer your queries, Fill out this simple form and our team will get back to you.
Get a Quote !


  • 1453, Murugan Colony, Sivakasi, Virudhunagar Dt, Tamilnadu, India 626130
  • Bannari Amman Institute of Technology - Technology Business Incubator (BIT - TBI) Sathymangalam-638401, Erode District.
  •   +91 4562 276944
  •   +91 94420 11696

About Virtualscreenz

Initially we are a Leading Web and Mobile application development company. We have decided to focus on product industry. While discussion with our top technical team, we had an idea to develop a innovative product in new booming technology like Augmented Reality, Artificial Intelligence, Motion Capturing, Eye tracking etc.

Read more